Mediasurface’s web content management product, called Immediacy aimed at mid-sized companies, is launching a new, highly improved Immediacy WCMs 6.0 version.

The new version stands out in the web content management space because of being very easy to use for non-techies such as Marketers who want to improve their Web Marketing. It also has a strong set of features needed for a modern website which can hold its grounds in the Web 2.0 space.

New features are:

Extended Web 2.0 functionality allows easy creation of ‘My Pages’, profiles and blogs that help to deliver the content, context and connections for social interaction. Immediacy WCMs 6.0 creates a platform for community-driven tags (folksonomies) and business taxonomies to co-exist.

The new Immediacy SharePoint Connector is designed to allow non-technical users to publish accessibility compliant content directly from SharePoint.

Improved Search Engine Optimisation generates the XHTML-validated code that search engines such as Google prefer.

Taxonomy and Categorisation Manager employs sophisticated algorithms to extract keywords, key phrases and a summarised description from any web page or document, then automatically categorise it against a taxonomy or folksonomy. This improves the quality and relevance of search results and makes it easy for users to edit and extract, rather than originate, this information.