Sony today announce the launch of the next generation Walkman digital media players.

30/08/2007 by john.

Sony today announced the availability of two new Series of digital media players – the WALKMAN® A Series and S Series.
The A Series and S Series will support an open platform and include support for Windows Media technology, providing greater choice for downloading and managing music, video and photo collections.
These new WALKMAN® digital media players (NWZ-A810 & NWZ-S510 Series) will support an open platform and include support for Windows Media technology, providing greater choice for downloading and managing music, video and photo collections. Whatever their needs consumers, will now be able to quickly and easily transfer their content from their PCs to their WALKMAN® digital media players.

The players support security-enhanced Microsoft Windows Media Audio (WMA), as well as non-secure AAC and MP3 music formats, plus JPEG files for photos. In addition, the A Series WALKMAN® players support video playback with AVC (H.264/AVC) Baseline Profile and MPEG-4 video codecs.

Users can download movie trailers, music videos, podcasts and clips from a variety of website destinations. As long as the videos are compressed in the appropriate codec, resolution and size they will work with the new WALKMAN® A Series players.

With these new WALKMAN® players, Sony has widened its digital music environment to support Windows Media technology. The company will be moving towards a more open system that gives customers flexibility in their music software approach. As a result, Sony will be phasing out the CONNECT Music Service based on Sony’s ATRAC audio format in Europe. Specific timing will vary by region depending on market demand, but will not be before March 2008.

All of the new players are compatible with security-enhanced Windows Media Audio and support most subscription music services. The new players are also among the first to carry the Certified for Windows Vista (also known as “PlaysForSure”) logo.

To help manage digital music libraries, the new WALKMAN® players come with Microsoft Windows Media Player 11. This familiar interface makes transferring music truly intuitive.

The devices have a standard user interface that makes it easy to enjoy music, videos or pictures. For crystal-clear image quality, the video players have a large Quarter Video Graphics Array (QVGA) LCD screen (320×240 pixels) that displays video at 30 frames per second.

Compatible with other Sony products, the new devices offer instant connectivity with a range of Sony products including PLAYSTATION®3 and the Sony GIGA JUKE®. Sony also offers a range of accessories including a Bluetooth audio transmitter and a host of accessories that allow consumers to wirelessly release their music on the move.

The battery life of the products allows up to eight hours of video playback for the WALKMAN® A810 Series*, and also provides up to 33 hours** of music playback for both Series.

As with all WALKMAN® products, sound quality is unrivalled. The WALKMAN brand has long been associated with the highest quality in audio playback and these new players continue to uphold this standard with the inclusion of Sony’s Clear Audio technologies.
The WALKMAN® players are available in three memory sizes; 2GB, 4GB and 8GB for A Series and 2GB for S Series and there are a variety colour options including: silver, blue, black, white and pink.

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